Privacy Policy

Who we are

Novative Ltd ("we", "us", "our") is a design agency registered in England and Wales.

Company registration number: 13141909
VAT number: GB414742803

We are the data controller for the personal data described in this policy. If you have any questions, contact us at: data@novative.co.uk

What data we collect

Contact form

When you submit an enquiry via our website contact form, we collect:

Your name
Your email address
Any other information you choose to include in your message

Analytics data

We use Matomo Analytics to understand how visitors use our website. Matomo collects:

Pages visited and time spent on each page
Referral source (e.g. search engine or link you came from)
Browser type, device type, and screen resolution
Approximate location (country/city level, derived from IP address)

We have configured Matomo to anonymise IP addresses. No data is shared with third-party advertising platforms.

How we use your data

Contact form submissions

We use the information you send us to:

Respond to your enquiry
Follow up on potential project work

Our lawful basis for processing this data is legitimate interests — specifically, responding to business enquiries from prospective clients.

Analytics data

We use analytics data to understand how our website is used, identify what is and isn't working, and improve the experience for visitors.

Our lawful basis for analytics is legitimate interests, as we use Matomo in a privacy-preserving configuration (IP anonymisation enabled, no cross-site tracking, no data sharing with third parties).

Cookies

Cookies are small text files stored on your device when you visit a website.

Our analytics tool does not use cookies. No cookie consent is required for analytics on this site.

Who We Share Your Data With

We do not sell, rent, or trade your personal data.

We may share data with:

Our email hosting provider — for receiving and storing contact form messages
Our website hosting provider — as part of normal site operation

Matomo analytics data is processed on our own server. No analytics data is shared with third-party advertising platforms.

All third-party service providers are required to handle your data in compliance with UK GDPR.

International Data Transfers

We aim to keep your data within the UK and European Economic Area (EEA). If any of our service providers process data outside the UK/EEA, we ensure appropriate safeguards are in place (such as UK adequacy decisions or Standard Contractual Clauses).

How Long We Keep Your Data

Contact form enquiries: we retain these for a maximum of 2 years from the date of last contact, after which they are securely deleted.

Analytics data: retained for [e.g. 12 months] within Matomo, after which it is automatically deleted.

Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

Right to access — you can request a copy of the data we hold about you
Right to rectification — you can ask us to correct inaccurate data
Right to erasure — you can ask us to delete your data (subject to legal obligations)
Right to restrict processing — you can ask us to limit how we use your data
Right to object — you can object to processing based on legitimate interests
Right to data portability — you can request your data in a machine-readable format

To exercise any of these rights, contact us at data@novative.co.uk. We will respond within one month.

You also have the right to lodge a complaint with the UK's data protection authority:

Information Commissioner's Office (ICO) - ico.org.uk

Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
If you believe there has been a data breach affecting your information, please contact us at data@novative.co.uk.

Changes to this Policy

We may update this Privacy Policy from time to time. When we do, we will update the date on this page.

Contact Us

If you have any questions about this policy or how we handle your data, please contact: data@novative.co.uk